Residential Builders

Table of Contents

Homebuilders

When developing a marketing strategy for your housing inventory, the first step is to understand who is responding to your curb, web and print advertising. InfoTour gives you the ability to extract:

• Who is responding (name, phone number, media source of inquiry)
• Which properties are getting the most interest
• Inquiry trend and interest-level by property
• Who's getting mortgage payment calculations

In addition to understanding who is responding to your marketing, InfoTour increases the total amount of inquiries on your property inventory by providing consumer-preferred, consistent information delivery. Many potential buyers want information on your properties - they're just not ready to engage your sales team. But, they will interact with InfoTour to get immediate access to information when and where they want it. These leads can be systematically incubated with a "drip" campaign to keep your name and properties in front of these prospects. InfoTour generates more inquires for your advertising dollar.